The Data Was Always There. Now It Does Something.

Manufacturers sit on enormous amounts of product data. Specs, components, documentation, service histories. Most of it lives in a PIM system, updated by product managers, and never makes it anywhere near the people who actually service or support the product in the field.

That gap is exactly what the partnership between sqanit and Akeneo is built to close.

sqanit has integrated with Akeneo, one of the world's leading Product Information Management (PIM) platforms, to pull structured product data directly into two of its core workflows: digital twins for after-sales service management, and Digital Product Passports for EU regulatory compliance. For manufacturers and service providers, this means the product data you already maintain can now actively power the service experience around your installed base.

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What Akeneo Does, and Why It Matters Here

Akeneo is used by thousands of manufacturers and distributors to manage, enrich, and distribute product information across channels. It is the single source of truth for product data in many organisations, covering everything from technical specifications and component lists to multilingual documentation and media assets.

Until now, that data mostly served commercial purposes: feeding webshops, print catalogues, retailer portals. The integration with sqanit changes the direction of travel. Product data flows from Akeneo into sqanit, where it becomes operational, tied directly to physical devices in the field.

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Use Case 1: Digital Twins for After-Sales Service

When a service technician or end customer scans a QR code on a physical device, sqanit can now surface a digital twin that is automatically populated with up-to-date product data from Akeneo. That means the right documentation, component details, and service-relevant information are available in context, at the device, without anyone having to manually maintain a parallel dataset.

For manufacturers managing large installed bases across multiple regions, this is significant. Product data changes over time: components are updated, documentation is revised, service procedures evolve. With a direct Akeneo integration, those changes propagate automatically into the digital twin rather than creating outdated records in the field.

For service providers, the practical benefit is faster, more reliable support. The technician scanning a device gets accurate, current information rather than having to cross-reference multiple systems or rely on documentation that may be several versions out of date.

Use Case 2: Digital Product Passports for ESPR Compliance

The second application is forward-looking in a regulatory sense. The EU's Ecodesign for Sustainable Products Regulation (ESPR) requires manufacturers to attach a Digital Product Passport to products via a machine-readable carrier, typically a QR code linked to a structured, verifiable digital record. Deadlines are tightening from 2026 onward, and the data requirements are substantial.

Akeneo already holds much of the product information that a compliant DPP needs: materials, components, technical attributes, sustainability data. The sqanit integration allows that data to be pulled directly into dpp.cloud, sqanit's EU-compliant Digital Product Passport platform, removing the need to duplicate data entry across systems and reducing the risk of inconsistencies between commercial product records and regulatory submissions.

For manufacturers who are already using Akeneo as their PIM, this significantly lowers the operational lift of becoming DPP-ready.

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Why This Integration Makes Sense Structurally

Both use cases share the same underlying logic: product data that already exists in one place should not have to be recreated manually somewhere else. The cost of that duplication is not just time. It is version drift, inconsistency, and the kind of quietly accumulated technical debt that eventually shows up as service errors or compliance gaps.

The Akeneo integration treats the PIM as what it already is for most manufacturers: the authoritative source on what a product is. sqanit then takes that foundation and connects it to what happens to the product after it leaves the factory.

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Who Benefits Most

Manufacturers managing complex product portfolios with frequent updates will feel the impact most directly. If your product range changes regularly, your after-sales documentation and digital twins need to keep pace. A manual process for maintaining that parity rarely holds at scale.

Service providers operating across multiple brands or product lines also benefit. Rather than managing product data independently for each manufacturer they support, they can work from a single, reliably sourced digital twin that reflects the manufacturer's own records.

And for any manufacturer facing ESPR deadlines, the integration offers a practical path to DPP compliance that does not require rebuilding the data infrastructure from scratch.

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Getting Started

The sqanit x Akeneo integration is available now. If you are already using Akeneo as your PIM and want to connect it to your after-sales service workflows or Digital Product Passport generation, the sqanit team can walk you through what the setup looks like for your product range.

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