Manufacturers who understand this turn their devices into digital companions – right at the product and exactly when help is needed. This way, products don't just remain objects that are sold, but become companions that understand users and help them get the most out of what the product was built for every single day.
From a Broken Device to an Idea
It started in 2017. Benedikt Biallowons and Christian Hieronimi were standing in front of a broken printer.
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The manual was nowhere to be found. Customer service was unreachable. Both agreed: this cannot be how after-sales works.
And that’s how sqanit was born.
Years later, manufacturers still struggle with the same issues. Repeating support requests. Users stuck in frustration. And scattered data across PDFs, PLM systems and portals. The result: manual processes, media disruption and annoyed customers.
At the same time, customer expectations, regulations and new standards like the Digital Product Passport are rising. Traditional tools like ticket systems or knowledge bases leave users alone. Support teams handle tickets instead of solving root causes – lacking the context they need.
Our answer: One platform that brings help, guidance and documentation directly to the product via QR code.
Today, leading manufacturers from various industries rely on sqanit to make their products more intuitive, service-friendly and compliant.
Our Timeline
2017
Start of journey
The printer is defective. The operating instructions cannot be found and support is unavailable. There has to be an easier way! And so the idea for sqanit is born.
2019
First version released
sqanit is live! Release of version 1.0.0
2020
The 1,000th QR code is scanned.
The first major customer successfully tests sqanit in a pilot project - with over 40,000 devices worldwide.
2021
Fortune 500 companies start trusting Sqanit.
French, Italian, and Spanish languages are added to the platform.
2022
Polish and Czech languages are added.
“Department Isolation” is introduced, enabling the management of globally distributed teams. Major enhancements in customer experience: Customer logins launched
2023
QR-Code-Scan
The 100,000th QR code is scanned.
2024
AI Assistance
The AI assistant allows documents to be uploaded, based on which user questions are answered directly via chat.
The 200,000th QR code is scanned.
Polish and Dutch languages are added.
2025
Multiple Languages
The platform is now available in 9+ languages: English, German, Italian, Spanish, French, Polish, Czech, Dutch, and Portuguese.
Four Perspectives. One Direction.
Markus Gatzke
CEO
Markus Gatzke has proven in over 20 years of tech experience how to scale data-driven business models - whether at Amazon, Swisscom or Noom. Today, he brings this expertise to sqanit. Clearly focused. Growth-oriented. And always a few steps ahead.
Benedikt Biallowons
Co-Founder, CTO
Technology is his craft, open source his playground. Benedikt has been building scalable software solutions for over 15 years - with security DNA and a feel for architecture. At sqanit, he ensures that technology not only works, but inspires.
Max Geier
CFO
Financial clarity meets industry diversity. Max brings 20+ years of experience from companies like Proteros, SurgicEye, DRACOON, humediQ, and Varian. He steers sqanit’s finances – forward-thinking, reliable, entrepreneurial.
Christian Hieronimi
Co-Founder, Active Chairman
Two exits, 25 years of industry experience and an eye for the essentials: Christian knows the path from idea to market. As a strategic compass, he guides sqanit with a clear course and entrepreneurial passion.
Our Values
These principles shape our product and the way we work together. -
User Obsession
Every decision starts with the question: how does it help the user and relieve support long-term?
Clarity
Our guiding principle – in support, how we serve our customers and users, on our platform, and in every interaction with our team.
Speed Without Footprints
We deliver fast and address technical debt immediately, instead of postponing it.
Reliability
What we promise works – today, tomorrow, and under pressure.
Compliance Is No Add-On
Regulatory requirements are part of every sprint and line of code from day one.
Partnership
We succeed when our customers succeed – their goals are our goals.
For Manufacturers Whose Products Deserve Explanation
Your customers expect instant answers. Your service team should deliver, not just manage tickets.
This is exactly where sqanit comes in: We make complex devices self-explanatory.
Trusted by leading manufacturers
Get to Know Us Now
Would you like to see sqanit live with your product? Simply fill out the form – we’ll schedule a short 15-minute call.
- You’ll hear from us within 24 hours.